Malcolm Gladwell on spaghetti sauce (a TED Talk)

Malcolm Gladwell on spaghetti sauce – Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce – and makes a larger argument about the nature of choice and happiness. Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell’s work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.