Our collaboration with FusionSpark Media is making content marketing viable and relevant in an unpredictable world.
Parallax and FusionSpark Media are currently collaborating to combine our work on “Leading in a VUCA world” with FusionSpark’s work on Content Marketing and Content Strategy. We held our first joint session in October 2012 through the Center for New Media in Langley, WA for the Whidbey/Camano Tourist Group.
Why CMOs should care about VUCA
We are now planning an introductory session for Chief Marketing Officers who are definitely feeling the effects of VUCA in the social media and content world. We’ll start with what VUCA is and why CMO’s should care, and then we’ll look at what they can do about it.
We met Russell Sparkman, FusionSpark’s President and CEO, soon after we moved to Whidbey Island, and have since met the rest of the FusionSpark team, whom we consider friends as well as neighbors. Full disclosure – we are also clients of each others’ services (the best possible recommendation!). We continue to be grateful for this powerful and thoroughly enjoyable thought-partnering opportunity right here in our own back-yard! And look forward to bringing more of this most-timely collaboration to our respective clients.
FusionSpark Media ~ a spotlight on Content Marketing
FusionSpark is on a mission to educate the world about Why Content is Gold – not king, but Gold. This is an important shift in perspective (hey, another parallax) – more here.
Their aim is to inspire, inform and influence – and they are doing it partly by making the powerful connections between VUCA and Content Marketing. Click to read what Russell is blogging about “Content Marketing in a VUCA World.”